There are many underestimated ways of marketing your business or website through video. Posting your video on your site or elsewhere is helpful, but what else can you do? How can you bring your marketing efforts to the next level using video? Let's explore some creative video marketing techniques!

Video Newsletters

Nowadays, many internet markers and website owners are keeping in contact with their "leads" or customers through newsletters (or email marketing). Sure, you can blast out a newsletter or email to your list, and hope that they buy your products or services. What do most newsletters have in common? Text and pictures. Having a video or link to a video can engage your audience, and may even "wow" them. The easiest way to get your video into your newsletter is to make a screenshot of your video (take a good one of something that catches their eye). Then, link that screenshot to the location of your video. If you're a more advanced user, just use the proper html or coding.

Educate your consumer, then sell to them

Consumers like to make wise decisions when purchasing products or services. Having a video that explains your industry can be very helpful, and can also build trust. In your video you can provide statistics, pros and cons, history, and anything else you feel would educate your potential customer. Then, it's time to talk about the benefits of your product or service. You can even take screenshots of your product or service and explain how it works through the video and voice over.

Add some skin to your video!

Your video looks good, but would you want it to look better? Want it to be more customized to your business? Embedding your video through a video skin is a powerful solution! Some websites give out free skins, and others you have to pay for. One important thing to remember: don't go too wild with your video skin! You want it to still look professional.

Auto-play your video

If your video isn't too intrusive, it can be a good idea to have your video auto-play. This can be done through coding, and can instantly grab your website visitor. Make sure your video isn't too loud though when it starts playing.

Include a special offer or freebie

An exciting way to keep your viewer watching your video is to provide curiosity. Insert a brief special offer or freebie at a random place in the video (make sure it fits well). It's suggested to put it toward the end, so they watch at least most of the video. Have on screen text also to make the offer or freebie clear.

These are just some creative ways to market your business or website through video. Remember to promote your videos, and take advantage of social bookmarking. When you're ready to do more, you can also start looking into video advertising!

Be different with your video, and remember, you want the viewers experience to be memorable.

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